Barbie unveiled the new LeBron James Kenbassador doll, priced at $75 and exclusive to Target stores and online retailers. The doll, 1 inch taller than standard Ken dolls, features attire chosen by James, including a varsity jacket and Nike sneakers. “As a young kid, I was fortunate to have role models who not only inspired me, but also showed me what’s possible through hard work and dedication,” James said in statement about the release. “Now, as an adult, I understand how vital it is for young people to have positive figures to look up to.” Mattel is also pledging book donations for each doll sold to support Save the Children until April 19th. (UPI)

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Barbie Debuts LeBron James Doll As Brand’s First ‘Kenbassador’
Apr 9, 2025 | 8:00 PM